It’s quite common to see someone wearing workout clothes with no intentions to exercise, like donning a Nap dress while wide awake. But what about slipping on a swimsuit when there’s no beach or pool in sight? Per Kim Kardashian, why not? With wear-everywhere swimwear like swim dresses and cycle suits on the roster, Skims, the solution-oriented brand, is on a mission to completely change the way we think about our summer wardrobe.
“The concept of wearing swim in the water or at the beach is a given, but I would constantly think: What am I wearing beyond that while lounging by the pool, boating with kids, doing water sports, or going out to dinner on vacation?” Kardashian exclusively tells Vogue. “My idea has always been to bridge that gap between in and out of water and create a complete wardrobe of options. This next drop has even more solutions to fulfill those needs, which is exciting.”
After instantly selling out (and receiving about 200 weekly requests on Instagram since March), the brand’s core collection of swimsuits will finally return at noon E.T. on Thursday, July 28, in new colorways and unexpected designs. Think body-hugging tank dresses available in tonal hues (marble, ochre, almond, cocoa, gunmetal, and onyx) and an on-trend bubble-gum pink shade called taffy.
“One of my favorite additions to the line are the Swim Gloves,” Kardashian admits. “We made a custom pair for my Sports Illustrated shoot, and I posted images wearing them.”
“Everyone was commenting and asking me about where to get them, so I just knew we had to add them to the line,” Kardashian adds. If you’re thinking these must be very similar to Kardashian’s go-to Balenciaga gloves, think again because they’re even better. “They’re made in the same waterproof, quick-drying material as the entire collection, and you can really wear them anywhere,” Kardashian explains. “During the day, I’d style them with one of the bikinis to add a cooler touch to my typical beach look.”
The best part about the swimwear launch is that you get both the lightweight compression that gently hugs you in as well as the comfort factor Skims is known for. “Swim can be so intimidating to shop for, to style, and to wear—I wanted to change that,” says Kardashian. “The idea was to create a system of pieces for women to mix, match, and layer based on how they want to flatter their body. We initially launched with 19 silhouettes and 7 colors so there was a style and look for everyone. Now we’ve come back with 23 silhouettes and 2 new colors, and we have no plans on stopping there!”